They spread it on sandwiches by the gallon. They slather it on pretzels by the kilo. But apparently, the Swiss are just not consuming enough butter.
Their butter levels have become so dangerously low, in fact, that the Swiss Butter Council* has decided to intervene. To increase local butter awareness, the SBC has implemented an aggressive ad campaign to let the public know about how very natural eating copious amounts of butter really is.**
Thanks to TQE’s recent buttery post for reminding me to bring this important subject to my readers’ attention. Now go spread butter on something and eat it. Or your skin will turn unnaturally brown. Or something.
* OK, so I made this part up. There is no such thing as the Swiss Butter Council, at least as far as I know. The people behind the campaign are the mysterious butter.ch folk. Be sure to stop by their site and play the buttermeter game. Increase your butter levels today!
** At the very least, it’s more natural than wearing metallic bikini underwear.
If you don’t eat butter your head and neck will have a different skin tone to the rest of your body?
Is it just me or does the head look like it doesn’t belong to that body?
I must say, those boys are some very fit butter-eaters.
There’s a campaign here in Hungary to get people to eat more red meat. As though the typical Hungarian meal isn’t already meat with a side of meat, topped with sour cream and paprika. Moderation, shmoderation.
I want this t-shirt. Unfortunately it’s only available in M.
Amelie – I noticed that, too. How funny that they would paste together their non-butter-eater.
BB – That’s too funny. Reminds me of the “beef – it’s what’s for dinner” ads in the US.
TQE – obviously people who eat butter don’t grow beyond a size M?
Butter awareness is so important these days…
After seing that non-butter eater on the right, I’ll stick to moderate, but definitely butter consumption. BWT, where’s the deflating valve on that guy?
No, we don’t want to be unnaturally brown or something 🙂
Had to ask myself, is there really a butter council? Then I read your footnote… cute! Sense of humor 🙂
I’m so proud of myself… we just had our “going to the restaurant” unit in our German class last week, so I could actually read the ad. 🙂
I think the metallic bikini underwear has scarred me, though…
Wait a second…
So, I should: stop going to the gym, stop taking vacations to sunny destinations, and start eating butter?
That’s going to involve some serious lifestyle changes.
Apparently the eating butter thing only works if a) it’s Swiss butter and b) you wash it down with Swiss wine.
First time I saw it (from the car) I thought it was an anti-butter ad, but what’s really annoying is that you just cannot get the spreadable, relatively healthy, butter tasting (eg I can’t believe it’s not butter, or Utterly Butterly) products here. So maybe based on that, butter is healthier than the horrid margarine?